.jpg)
Insight
April 14, 2022
by Editorial Staff
Whether you are a broadcaster, a sports rights owner, or a key player in the teleshopping market, live events naturally sit at the core of your service. How can you maximise reach and revenue beyond the distribution of your live events? Well we know the answer. You’ll need a system that can automatically create clips of variable length, publish them, and seamlessly make them available to your audiences. Think of on-demand versions of popular TV programmes, curated highlights of sporting events, or product overviews – if you operate in the teleshopping space – that remain available for your end-users until those specific products are no longer in stock.
With Simplestream, you can. Our proprietary Live-2-VOD solution can be executed in three ways – and here is how it has been adopted by the teleshopping sector.
Teleshopping channels operate in a rather unique position across the media landscape. Not only can they act as content creators, but they can also be the shopkeeper for whatever audience they appeal to. Many channels carry a wide range of products and have opened up their doors to high street brands, giving them an on air presence and strengthening both the viewer-brand relationship and channel loyalty.
Categorising even a small number of products – let alone a wide plethora of products across audiences – is traditionally a multi-person, full time operation. Editors need to be constantly clipping the channel feed, then manually converting the footage to a video file in order for it to be distributed across multiple platforms. This whole process can mean a slow time-to-live (TTL, as we like to say) and a high labour cost. It goes without saying that if any system was in need of a digital makeover, this would be it.
Simplestream’s answer to address this is our industry leading Live-2-VOD module, which lives within our powerful Media Manager CMS software. Short-form and long-form content can be clipped manually, or alternatively can be generated via metadata – incoming markers can be part of the feed, such as SCTE markers or ID3 tags, as well as part of a supplementary data source such as an EPG XML. The frame-accurate files are then generated just moments after broadcast and automatically converted to multiple MP4 file renditions for onward syndication.
Finally, the curated content can be automatically published to any platform via MRSS/JSON/XML feeds, or an embeddable player, making it quite a compelling solution for the broadcaster, the brand and the end customer.
Interested in finding out how our Live-2-VOD solution can help you to provide best-in-class experiences to your audience? ➡️ Get in touch here.
