App Platform wins IBC Best of 2021: TVBEurope Award

Simplestream’s App Platform has been selected among the winners of the IBC Best of 2021: TVBEurope Awards.

App Platform is the out-of-the-box award-winning product, designed to streamline the launch of premium video services across multiple devices. It’s a powerful framework that allows broadcasters, sports, and entertainment brands to create feature-rich applications quickly and effortlessly, with the ability to distribute premium content offerings across all major platforms. More specifically, App Platform supports up to 13 platforms and devices – from desktop to iOS and Android, from Samsung TV and LG TV to Playstation, and more.

It's the best answer to the needs of OTT operators today — thanks to a reduced time-to-market, greater scalability, and enhanced opportunities for monetisation across a variety of business models.

Recent projects, such as the Tokyo 2020 Paralympic Games delivered with Channel 4, saw App Platform supporting over 1,300 hours of live events, with up to 16 concurrent streams. The solution is also at the heart of the brand new suite of OTT services developed for GB News, the British free-to-air news channel launched earlier in 2021.

Adam Smith, Co-founder and CEO at Simplestream, says:

“Choosing the right technology is still one of the most crucial steps to take when ‘going OTT’ and wanting to build a brand new service. End-to-end value propositions have been so far the most popular means of presenting a suite of services that satisfy the many needs of players in the market – with one bottleneck often being the difficulty of integrating solutions with existing online video platforms. App Platform is a best-in-class solution that can seamlessly integrate with any OVP existing in the market today, bringing clear benefits to our clients.”

The award is testament to the outstanding solution, developed and enhanced throughout 2021. We are proud to keep working on a powerful product that allows for quick and effortless creation of feature-rich apps, across all major platforms.